ully arantes

strategy, design and everything
in between
facebook
+ piccadilly
a series of inspirational videos to launch collection enhancement while bringing more fashion content to PICCADILLY.
three stylists with different profiles will be invited to create looks showing the consumer the versatility of the brand's products, which combine with the most diverse styles and occasions.
a project in partnership with
the meta | facebook SMB :)
art direction dz estúdio
scene assistant and editing and motion graphics ully arantes
for every step of your day, a right piccadilly. women with different lifestyles talk about a typical day in their routine and the technologies of piccadilly products appear as allies to face all these commitments.
for each moment, the ideal shoe is suggested and an explanation of its differentials shows why it is the perfect choice. We want to value what makes piccadilly a unique brand (the value of its technologies) and show how important this is in today's woman's life.


thank you :)
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